untethrd · Own the business. Not the job.

THE PROBLEM NOBODY NAMES

You don't own a business. You own a job that owns you back.

You're good at what you do. That was never the problem. The problem is that the business runs on your personal attention, and every year it gets heavier. So you're stuck with two options nobody likes: hire more people, or work more hours.

COST ONE

The work that doesn't grow anything

Quotes. Estimates. Contracts. Invoices. Chasing payment. Updating the CRM. It has to happen, it all routes through you, and none of it moves the business forward.

COST TWO

The leads that go cold

A form comes in and it takes 24 to 72 hours to answer instead of 5 minutes. By then they've moved on. A slow lead is a dead lead, and you already know it.

COST THREE

The calls you miss

The phone rings while you're on a job. You can't get it. They call the next name on the list. That's revenue walking out the door, and you never even see it leave.

And it isn't only an operations problem. Underneath it sits a stack of tools that don't talk to each other and spreadsheets holding the business together. We fix the operations and rebuild the technology under them, then we run what we build.

HOW IT WORKS

Audit. Map. Install. Run.

i · AUDIT

Find the one thing holding it all up

A free call where we find the single biggest constraint between you and where you want to be. Not a survey. A conversation with an operator who has been in your seat. You leave with the answer whether or not you hire us.

ii · MAP

See how the business actually runs

We map how the business runs today, where the work piles up, which tools are duct-taped together, and what has to come off your plate first for anything else to move.

iii · INSTALL

Build the foundation, remove the constraint

We build and install the system that removes it, on a technology foundation that finally connects the tools you already use instead of adding a tenth one. You'll see us moving on your number one constraint inside the first week, not after a month of discovery. By day 30 it's named, owned by us, and live.

iv · RUN

We keep running it

We don't hand it over and leave. We run it, monitor it, fix it, and keep expanding, constraint by constraint, until the business genuinely doesn't need you.

Most people in this space sell you a plan and disappear. A deck doesn't answer the phone at 7am. We run the machine.

BEFORE / AFTER

The same business, without the part that owns you.

Same revenue. Same customers. Same team. Here's the part that changes.

Today

untethrd.

Taking time off

Three days away turns into three days of phone calls. It holds its breath every time you leave.

Two weeks with the family, and nothing falls behind.

Your day

The phone sets your schedule. Quotes and invoices happen after dinner.

The day starts with decisions, not fires. Your evenings are yours again.

How it's held together

Ten tools that don't talk, a pile of spreadsheets, and whatever's in your head.

One connected system. The business runs on more than your memory.

What needs you

Every question and every decision routes through you.

The routine runs itself. Only what genuinely needs you reaches you.

Staying in control

You have to be in it to know what's going on.

One short read tells you it's handled. Check in anytime, or never.

What it's worth

A job you can't step back from, and a buyer would discount.

An asset that runs without you. Keep it, pass it down, or sell it, on your terms.

SAME BUSINESS · SAME CUSTOMERS · SAME TEAM · WITHOUT THE PART THAT OWNS YOU

WHAT YOU ACTUALLY GET

Not more time. The choice of what to do with it.

Most people selling you something have already decided what you want. Grow faster. Sell. Retire. We don't. We take the manual work off your plate and hand the decision back to you.

DOOR 01

Grow it

You've been maxed out for years. Now there's capacity to take on more without adding headcount or hours.

DOOR 02

Keep it

Same business, same revenue, minus the part that ate your life. Take a two week vacation with your family and come back to a business that didn't fall behind.

DOOR 03

Sell it

Buyers pay for a machine, not a job. Every hour off your plate goes straight onto your multiple.

Keep it or sell it. Your choice. That's the whole point.

WHO YOU'RE ACTUALLY WORKING WITH

We built a business that didn't need us. Then we left. It kept going.

I spent five years obsessed with one idea: building a business that could run without me. Not a lifestyle experiment, a real company that grew past eight figures. Every system, every process, every handoff was built so the whole thing didn't route through my head. Then I tested it the only way that counts. I left. I've lived and worked outside the country for eight years, and the business kept running.

"The proof isn't the revenue. The proof is that I could leave and nothing broke."

We weren't running AI back then. The tools didn't exist. What we had was an obsession with owner-independence and a willingness to rip apart every process that depended on one person, and rebuild the technology under it. That thinking is what we sell. The tools we use now just make it happen in weeks instead of years.

My co-founder is my sister, Cali. Once your systems are live, she owns the relationship: every question, every change you want made comes to her, and you meet regularly to go through what's working and what's next. You're never handed to a team you've never met. You have a name and a person.

Ian and Cali · Founders, untethrd

The receipts

$0 to 8 figures

Built to run without us

8 years

Living untethered from it

3 companies

Run on this architecture today

10 clients

Capped, on purpose

ONE ENGAGEMENT

Your fractional operations and technology partner.

We act as your COO and CTO without the salary, the equity, or the hiring. We find the constraints, build and install the systems that remove them, and run them inside your business. You touch nothing.

One engagement, month to month. No lock-in.

What's included

Discovery and the full operations audit
The complete map of how your business runs
Every system built, installed, and running
A technology foundation that connects the tools you already use
Hosting, compute, security, monitoring, all of it on us
Fixes and change requests, no hourly billing
A regular check-in with Cali, who owns your account
Ian on strategy: what gets built, and why it's next

What it doesn't include

Physical-world execution
Licensed professional judgment or sign-off
Anything that depends on you being in the room
Anything too unsafe or brittle to systematize. We'll tell you.

The guarantees

Love it in month one, or your money back.

No questions. If the first month doesn't earn its keep, you don't pay for it.

Hit the outcome, or we work free.

Miss the agreed quarterly outcomes and we keep working, at no charge, until we don't.

Don't judge us on hours.

Remove your biggest bottleneck in 5 hours instead of 50 and you won. The hours are our problem. The result is what you buy.

We cap at 10 clients. Not scarcity marketing. We run these systems ourselves, and we can only run so many well.

BEFORE YOU BOOK

The questions owners actually ask.

What actually happens on the audit call?

We find the single biggest thing standing between you and where you want the business to be. You'll leave the call knowing what it is, whether you hire us or not. No pitch deck, no pressure.

How fast do we see something real?

You'll see us moving on your number one constraint inside the first week, not after a month of discovery. By day 30 it's named, owned by us, and there's a system live and running against it.

Do I need to be technical?

No. That's the entire point. The technology is our job, not yours.

What if I already have tools set up?

We work with what you have and connect it instead of adding another tool you have to learn. Nothing gets thrown out unless it's actively hurting you.

Who is this for?

Owner-operated businesses roughly $1M to $10M in revenue, usually 5 to 20 people, where the business still depends on the owner every day. The common thread isn't the industry. It's that you're good at what you do and buried in the work that comes with it.

What if I want to sell in a couple of years?

Then this matters more, not less. Buyers discount a business that depends on its owner and pay premiums for one that doesn't. Every hour off your plate goes straight onto your multiple.

Month to month, really?

Yes. We don't need a contract to keep you. The results do that.

The business shouldn't stop when you do.

One call to find the single biggest constraint between the business you have now and the one you set out to build. You leave knowing what it is, whether or not you hire us.

Book your Operations Audit

Free · Operator to operator · No pitch

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